In a world of sound bites, text messages and ten second online videos, it takes a special talent to get people to pay attention to music for more than a few moments at a time. Lubbock, Texas native Ross Cooper is that talent. His upcoming album I RODE THE WILD HORSES makes a case for long-term listening, the kind of music headphones were designed for. His is an intimate listening experience that starts with the introspective title track and segues to story songs, the kind of songwriting Texas, Lubbock in particular, has been giving America for centuries.
From there, Ross Cooper was off. It brought him to a style of music that is unexpected from former rodeo stars: an amalgam of all those influences, but not stuck in one little box. This is music for everyone, not music tailored for the rodeo life. Some would call it Americana, some would call it Country, some would call it Rock. Whatever genre you choose to place it under, what it is is good music, and with that Cooper manages to take us on a journey that cannot happen in sound bites, text messages or 10 second videos.
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